Hosting location: Switzerland vs Hamburg
eTracker has been an established German provider for over 20 years, headquartered in Hamburg with its own data centre there. The data centres are ISO 27001 certified and fully subject to the GDPR.
For Swiss customers with strict data residency (banks, hospitals, law firms, authorities), EU hosting in Germany often isn't enough, data must be able to stay in Switzerland. Then Logiwolf, hosted in Zurich and Geneva, is the clearer choice; for everyone else eTracker is solid.
Cookieless: Standard vs. Konfiguration
eTracker has a cookieless mode (Basic Privacy) without a banner. In the standard mode it sets cookies and needs a consent platform.
With Logiwolf there is no such choice – Logiwolf is always cookieless by default. That's less flexible, but misconfiguration is practically impossible.
Verhaltensanalyse: integriert vs. Add-on
eTracker offers heatmaps and session recordings in its “eTracker Optimiser” product – a separately licensed module that costs an additional EUR 79 or more per month depending on the plan.
Logiwolf bundles heatmaps and replays into the main product, no surcharge and no module licence, even in the free plan. That's the key structural difference.
Preisgestaltung: EUR vs. CHF
eTracker bills only in euros, with exchange rate risk and third-country VAT for Swiss customers. Logiwolf bills in CHF including Swiss VAT.
Price comparison at 100,000 pageviews / month
- eTracker Analytics Pro: approx. €79/month (≈ CHF 76) – without heatmaps and replays
- eTracker Analytics Pro + Optimiser: approx. €79 + €79/month = approx. CHF 150 – including heatmaps and replays
- Logiwolf Professional: CHF 29.95/month – including heatmaps and replays
For a comparable feature set, Logiwolf is roughly5× cheaper than eTracker with the Optimiser module.
Funktionsumfang: wo eTracker punktet
Bei aller Preisdifferenz – eTracker hat objektiv mehr Funktionsumfang in bestimmten Bereichen:
- E-Commerce-Tracking: tiefere Produkt-Performance-Analyse, Marge-Tracking, Warenkorb-Funnels
- SEO-Reports: direkte Search-Console-Integration, Keyword-Tracking, SERP-Position-Reports
- A/B-Tests: Optimiser offers conversion optimisation with statistically sound test set-ups
- Kampagnen-Reports: very deep UTM analysis with cost-per-acquisition calculations when ad platforms are connected
- Tracking-Tag-Manager: its own TMS for tracking configuration without code changes
If you genuinely need these features – typically larger online shops or performance marketing teams – you'll be well served by eTracker (especially Pro or Enterprise).
Migrating from eTracker to Logiwolf
The technical migration is trivial:
- Create a free Logiwolf account on logiwolf.com.
- Logiwolf-Pixel im HTML-Head einbauen:
<script defer src="https://logiwolf.com/pixel/[ID]"></script> - Leave the eTracker script in place at first and run both in parallel for 1–2 weeks.
- Compare the data in both dashboards.
- Remove the eTracker script, cancel the eTracker subscription and, if applicable, switch off the cookie banner.
Recommendation: which tool when?
Choose eTracker, if:
- You need deep e-commerce tracking with margin, basket and product performance
- SEO reports and Search Console integration are critical for you
- You want to run A/B tests in the same tool as your web analytics
- You're based in Germany or Austria and EUR billing is convenient
- You need phone support
Choose Logiwolf, if:
- You need Swiss hosting (mandated by compliance or by choice)
- You want billing in CHF with Swiss VAT
- You want heatmaps and session recordings without a surcharge
- You want a lean, ready-to-use privacy stack with no configuration trap
- You need a free forever plan to try things out
- Your SME doesn't need deeper e-commerce or SEO features